#Mo money mo problems year movie#
#Mo money mo problems year professional#
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In the case of NFL or NBA, this control takes the form of a ratвЂ™s nest of multi-billion dollar public relations firms, accountants, powerful attorneys, managing agents, financial advisers, and a whole host of clean up men that protect the franchise from liability through litigation.

#Mo money mo problems year professional#

But this desire to control the black athlete is also necessarily shared by professional sports franchises for much of the same reasons. This necessitates the imposition of control over an athleteвЂ™s most basic conduct. Therefore, they canвЂ™t afford any athlete to tread anywhere near an issue that smacks of controversy. This explosion of revenue created a powerfully new enticement for professional sports corporation to lure impoverished black male athletes into their ranks with the promise of instant wealth.Д«ecause these endorsement depend upon the pavlovian purchases of an unreasoning public, anything that interferes with the rhythmic ringing of their cash registers must be quickly neutralized. Michael JordanвЂ™s image became so indelibly linked with the brand that when one thinks of Nike, he must think of Mike.

The immense popularity of his endorsement of Nike sneakers quite literally transformed the sports fashion industry.

For example, OJ SimpsonвЂ™s iconic sprint through an unknown airport to catch a scripted, non-existent flight, took a struggling rental car company and made it into a global enterprise.Д«ryant also presents the case of basketballвЂ™s most recognizable face of the 1980s, Michael Jordan. Through the appropriation of the images of black athletes, corporations discovered that they were able to skyrocket their profits into the stratosphere. Bryant makes the case that the spider web of control of the black athlete began with the process of commodification.Д«ryant defines commodification as the marriage between the popularity of the professional athlete and the mass marketing campaigns of multi-billion dollar product endorsements. He traces the origins of these changes to the late 1970s when athlete salaries reached the million dollar mark. He chronicles the changes of Black commitment in social activism from 50s right up until the present day. In his book Heritage, Journalist Howard Bryant analyzes the history of Black Athlete social activism in American politics. This is more so the case with black athletes.

#Mo money mo problems year movie#

Perhaps, this is what made Tony MontanaвЂ™s subsequent murder at the conclusion of the movie a prophetic rebuttal of this tenuous ideology. This oversimplistic, non-sensical, childishly naive Scarface inspired jingo of вЂњMoney, Power & Respect,вЂќ seems to permeate this argument. This suggests an infantile assumption that because a man is wealthy, he is also completely free.

Many decry any mention of slavery in the context of his present attainment of wealth in the epicenter of Corporate America. NBA Superman Lebron James recently stated NBA owners are вЂњold white menвЂќ with a slave mentality. Over 100 yrs later, who would guess that the poignancy of his utterances would be corroborated by one of the richest athletes in the history of the NBA.

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The Irish Poet and Playwright George Bernard Shaw in critiquing the Free Market System of Wage Labor remarked that Americans produced a system where every manager, financier, and private employer becomes a dictator.